How to Start a Diaper Cake Business
There is one thing that is certain in this day and age; people are going to keep having babies. New babies come into this world every minute of every day. In the United States, more than 10,000 infants are born every single day. With population continuing to surge, it’s safe to say that the diaper cake business will always be growing in demand. And starting a diaper cake business is a creative way to turn your passion into profit.
A diaper cake is usually structured as a three-layered cake that includes diapers, small gifts, bottles, and washcloths. If you’re still reading, here’s what you’ll need to know to really get started.
1. Secure your state business licenses before you secure your inventory.
You might be putting together a bunch of different products together in the shape of a cake, but you’re selling them for a profit. That means you’re going to need business licenses that allow you to conduct retail sales in your local community. If you want to operate under a different business name, like “Stacy’s Diaper Cakes,” then you’ll need to register it with your local Secretary of Commerce. You’ll be required to pay sales tax, so make sure you’re separating taxes out of your revenues instead of lumping all of the sums together.
2. Purchase your diapers wholesale.
The major benefit of selling diaper cakes is that your inventory will keep for a very long time. You’ll never have to fuss over rotational inventory. Don’t every purchase individual items for a single diaper cake unless it’s a last minute or emergency order. This will save you time and money. You can worry about customizations once the foundation of your diaper cake is created.
3. Look are everything.
What makes diaper cakes a unique product is that they look visually attractive from a distance. If you’re having trouble getting started, there are lots of online resources that can help you and Pinterest is also a great tool for inspiration. Each diaper cake should have a theme.
4. Decide whether you want a home-based office or a retail space
Many people like the idea of starting a diaper cake business because they can do it from the comfort of their own home. This is great for custom work, but it might not be the best way to maximize your business opportunity. If you’ve got the capital on hand to get into a retail space, then you’ll have a place where customers can come visit you when they need a last second present for a baby shower and don’t have the time to wait for a custom job.
5. Further your education by attending a cake decorating class
Yes, an actual cake decorating class. Believe it or not, a diaper cake has many of the same elements as a baked cake when it comes to design. The training can help you stay on top of modern decorating ideas that can be replicated through ribbon and lace instead of frosting and fondant. Many cake decorating courses happen once or twice per week during your off hours, so it won’t cost a lot to be able to get a lot of potential experience.
6. It’s all about branding
All one has to do is look at the wide variety of diaper prices that can be found on the market today to see what the price variation in diaper cakes could be. Generic diapers can be up to $15 per package cheaper than name brand diapers. If you can purchase directly from the name brand and save, however, you’ve got the chance to beat retail prices while still clearing a nice margin. That will give you the best of all worlds right there.
Diaper cakes can be used as a direct gift or as a table centerpiece. If you want to get started, you should consider purchasing my Bundle Package that includes 62 of my designs and a Copyright License so you can sell all my designs. I also sell a line of washcloths, Hippo Kisses®, that are comparable in quality to Gerber and come in customizable packages of 10. If you want to start smaller, my single instructional videos cover everything from washcloth ice cream cones to ladybugs and beyond.